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THE HISTORY OF RAMEN
One of my absolute favourite things in life is food - I like to eat food, look at food, smell food, draw food, touch.....errr....I'm sure you get the point. And my favourite kind of carbs? Noods, of course!
When Creative Director, Louie, put me on this project, I cried from joy (internally) - It was literally my dream job.
I had been practicing drawing food for a while in my personal time and took this opportunity to infuse all the deliciousness I could into my designs from start to finish, into every single bowl.
Check out the full project and animation here!
Role: Art Direction, Lead Design
INITIAL STYLE EXPLORATIONS
The client decided to go with the flat textural style in the final video, and also an alternative color palette!