THE HISTORY OF RAMEN
One of my absolute favourite things in life is food - I like to eat food, look at food, smell food, draw food, touch.....errr....I'm sure you get the point. And my favourite kind of carbs? Noods, of course!
When Creative Director, Louie, put me on this project, I cried from joy (internally) - It was literally my dream job.
I had been practicing drawing food for a while in my personal time and took this opportunity to infuse all the deliciousness I could into my designs from start to finish, into every single bowl.
Check out the full project and animation here!
Role: Art Direction, Lead Design
Year: 2021
INITIAL STYLE EXPLORATIONS
FINAL STYLEFRAMES
The client decided to go with the flat textural style in the final video, and also an alternative color palette!
PROCESS
I started each illustration with a cleaned up sketch based off the storyboards, then moved on to rough colors.
I then built the base shapes in Adobe Illustrator (as the pen tool was much more intuitive there),
before exporting the layers into Adobe photoshop for texturing and final effects.
In some cases, I created 3D objects in Cinema 4D as a base.
(Eg. the street scene) to get an accurate perspective for the shot.
CREDITS
Client: Envoy | Ling Ling
Production: Black Math
Creative Direction: Louie Jannetty
Art Direction + Design Lead: Adabelle Tan
Animation + Art Direction: Celia Hsu
Storyboard + Color Story: Celia Hsu
Design Support: Kevin Chiu, Rasita Kartarahardja
Animation: Steve Madden, Celia Hsu, Kory Demers (cel), Rasita Kartarahardja, Pranay Parekh
Producer: Rebecca Smith
Editor: Noah Canavan
Sound: Billy Wirasnik
© Black Math