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57TH HATCH AWARDS

The Hatch Awards is New England's annual awards for creative branding and marketing. I was tasked with coming up with the designs for the show based on Brian Gossett's styleguide, and to plan the show flow under the guidance of ACD, Louie Jannetty. The 'unique feature' of this year's event was the usage of multiple TV screens as props. We had to figure out how to tell a story with them, how to sequence them appropriately, and how to tie them to the contents on the main screen without taking away from it. 


This was my first huge undertaking as an intern at Black Math and holds a special place in my heart because it taught and allowed me to understand many aspects of the industry, the workflow of the company and the immense amount of planning it takes to organize an event and create an event package. It was a great, albeit stressful, experience. I also got to draw a bunch of NSFW things in the process -- so that was a bonus. ;) 

Role: Storyboard, Design, Animation
Year: 2017

MAIN SCREEN DESIGNS
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BestOfShowTowerv2.jpg
Hatch2017_earthquakehopscotch.gif
Hatch2017_pupperbuttz.gif
Hatch2017_pausedatshit.gif
Gold Intro_02.jpg
Silver Intro_03.jpg
170_BestOfShow_CongratsMullenlowe_update
Gold Awards Congrats.jpg
BOS_Blast_Off_1_lj_a01.jpg
Kathy Returns - On.jpg
Hatch2017_TowerFull_Process_1080p.gif
Hatch2017_SilverAwards.gif
Hatch2017_GoldAwards.gif
Hatch2017_wutwut.gif
Hatch2017_countdown.gif
Hatch2017_PeaceOut.gif
Hatch2017_Book_Brainstorm_04.jpg
TV SCREEN DESIGNS
050_ShowIntro_Characters_TV_Pioneers.jpg
050_ShowIntro_Characters_TV_HungryHippos
050_ShowIntro_Characters_TV_BossLadyv2.j
050_ShowIntro_Characters_TV_LizardKing.j
90_Silver_OnstageLoop_TV1-2.jpg
090_Silver_OnstageLoop_TV3-4.jpg
120_Gold_Onstageloop_TV1-2.jpg
120_GoldOnstageloop_TV3-4.jpg
Kathy Dinosaur TV.jpg

CREDITS

Client: Boston Ad Club

Production: Black Math

 

Creative Direction: Louie Jannetty, Jeremy Sahlman

Design: Brian Gossett, Adabelle Tan, Louie Jannetty, 
Veronica Ni, Yeonji Pak
 

Animation: TJ Sochor, Louie Jannetty, Kory Demers, Preston BrownSteve Madden, Adabelle Tan


Editor: Jeremy Fraga

 


© Black Math