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59TH HATCH AWARDS

The 3rd Hatch Awards that I was involved with! This year, Black Math's ACD Louie Jannetty outdid himself, as he does every year, and wrote + art directed a musical about the world of Advertising. I had the opportunity to create a couple of funky ads littered throughout the world and storyboards + designs for an end sequence of the show.

Check out the full project, BTS and final video here!

Role: Storyboard, Design
Year: 2019

STORYBOARD
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STYLEFRAMES
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SKETCHES
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CREDITS

Client: Boston Ad Club
 

Production: Black Math

 

Creative + Art Direction: Louie Jannetty

Design:
Celia HsuMeredith Binnette, Louie JannettyDaAe KimAdabelle Tan, Veronica NiJane Winters
 

Animation: Steve Madden, Kory Demers, Celia Hsu, Meredith Binnette, DaAe Kim, Jane Winters, Oliver McCabe, Zeyu Ren 


Editor: Noah Canavan

Music & Sound: Kate Siefker, Jade Rose

 


© Black Math
 

Copyright © 2020 Adabelle Tan. Please do not use or reproduce any content without the expressed consent of Adabelle Tan.