59TH HATCH AWARDS
The 3rd Hatch Awards that I was involved with! This year, Black Math's ACD Louie Jannetty outdid himself, as he does every year, and wrote + art directed a musical about the world of Advertising. I had the opportunity to create a couple of funky ads littered throughout the world and storyboards + designs for an end sequence of the show.
Check out the full project, BTS and final video here!
Role: Storyboard, Design
Year: 2019
STORYBOARD
STYLEFRAMES
Collaborative design by: Adabelle Tan and Veronica Ni
Collaborative design by: Adabelle Tan and Veronica Ni
SKETCHES
CREDITS
Client: Boston Ad Club
Production: Black Math
Creative + Art Direction: Louie Jannetty
Design: Celia Hsu, Meredith Binnette, Louie Jannetty, DaAe Kim, Adabelle Tan, Veronica Ni, Jane Winters
Animation: Steve Madden, Kory Demers, Celia Hsu, Meredith Binnette, DaAe Kim, Jane Winters, Oliver McCabe, Zeyu Ren
Editor: Noah Canavan
Music & Sound: Kate Siefker, Jade Rose
© Black Math